UNIVEP

Web Design

This project shows the visual identity + website redesign of Universidad Veracruzana de Estudios Profesionales (UNIVEP). My work started with a “Institution diagnosis”, I conducted an investigation about the competition, finding qualities and defects, using them like advantage.

With a brand positioning strategy and user-centered marketing plan, I dedicated to build a visual experience + website, My work helped to increase in 34% new students in 2 months since the live site was launched.

Toolkit:
illustrator
photoshop
Wordpress
Delivered: June 2016